Brand Concept
Finns are famed for their love of nature and outdoor lifestyles.
Finland is known as the happiest place on the planet - with the SISU philosophy of happy living.
It's no coincidence. Studies have shown that exposure to green space may boost problem solving and creativity by up to 50%.
SiSu Accessory CEO, with a deep passion for nature, find and share solutions to help people most of their minds and bodies: understanding that operating at peak mental and emotional performance is a requirement, not a luxury.
SiSu Accessory CEO, with a deep passion for nature, find and share solutions to help people most of their minds and bodies: understanding that operating at peak mental and emotional performance is a requirement, not a luxury.
In an increasingly saturated fashion market, SiSu is a future D2C brand that understands the importance of building
its differentiation from other brands. Positioning themselves as more than just a product – but as an experience.
Sisu sells fashion accessories and it stands for more. Rooted in mental health, self-connection with the truly valuable
things in life. To define Sisu's unique place in the world of contemporary accessory fashion, we created a complete experience that makes the brand forward as a high-end natural brand for everyone.
At the heart of Sisu Accessory is the the timeless idea of connection -the desire to love yourself and enjoy the outside world "TO BE YOURSELF - ENJOY OUTSIDE".
Working with that philosophy, we created an intuitive brand experience that first connected with the elegant simplicity
At the heart of Sisu Accessory is the the timeless idea of connection -the desire to love yourself and enjoy the outside world "TO BE YOURSELF - ENJOY OUTSIDE".
Working with that philosophy, we created an intuitive brand experience that first connected with the elegant simplicity
of SiSu Accessory and then opened up a world impressive, healthy spirit, where stories of life and nature unfold and
bold collections come alive.
Designs
The elegant letting through its layout and graphic treatments - evokes a modern, flexible feeling while creating
a sense of the natural world and light through the choice of natural color palettes: earth, light light, water,
tree, air, fire...
In addition, we have also maximized memorable brand experiences through messaging and packaging opportunities
In addition, we have also maximized memorable brand experiences through messaging and packaging opportunities
as well as print and outdoor campaigns, pop ups and retail spaces.
Credits
PP Halton Typeface from PangramPangram
PP Pangram Sans Normal Typeface from PangramPangram
Special thanks to Tài Trần (Bụt)
Special thanks to Hạ Hoài (Hẹ)
Designer: Thảo Đoàn (May)
PP Pangram Sans Normal Typeface from PangramPangram
Special thanks to Tài Trần (Bụt)
Special thanks to Hạ Hoài (Hẹ)
Designer: Thảo Đoàn (May)
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